American Express Small Business Saturday

American Express Small Business Saturday - American Express has announced its first Small Business Saturday this week on November 27 in an effort to simultaneously help small businesses and the U.S. economy — and its own public image — using Facebook as a central part of the campaign. The company is set to award registered American Express card holders a $25 credit for spending at least that amount at a local, independent business on Saturday. Thus far the Small Business Saturday Page has about 882,000 Likes.

In case you haven’t heard, American Express is having its first Small Business Saturday on November 27, 2010 (tomorrow). If you shop in-store at any small business in the US and spend at least $25, AmEx will credit your account $25.

American Express boosts Small Business Saturday San Francisco Chronicle Print E-mail American Express CEO Kenneth Chenault (left) and N.Y. Mayor Michael Bloomberg announce Small Business Saturday with an incentive to buy locally.