2012 Volkswagen Beetle

Tuesday 23 November 2010

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Volkswagen is using “The Oprah Winfrey Show” as a launching pad for its redesigned Beetle even though the car’s on-sale date is a year away. The talk-show host showed a silhouette of its 2012 Volkswagen Beetle, and then announced she would give a new Beetle to each member of the studio audience.

Winfrey, who owns a Beetle, reached out to Volkswagen, telling executives the car is one of her “favorite things,” Jonathan Browning, president of Volkswagen of America, said.

This new Beetle still has the design lines that made it an all-time classic but it is now built with a sportier design that comes with features such as ambient light, Bluetooth and navigation.

According to Volkswagen, the taxes and fees for the car will be all paid for the company. This was an issue back in 2004, when Oprah gave a Pontiac G6 car to her audience, but many of them had to decline the gift because of the high amount of taxes.

Way to go Oprah! These, at least, are real gifts.

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