Mad Men's January Jones hits sour note with Emmy dress

The morning after chatter following a major television award show usually has the fashion police picking a winner, and more importantly, a loser.

This year's victim seems to be January Jones, the hot starlet who plays the wife of Don Drapper on ''Mad Men,'' which won the best drama category at the 2010 Emmys on Sunday night.

Jones wore an ocean blue, strapless Atelier Versace dress, the texture of which appeared to be scales and pointy cones for a breast, along with a trail. The dress quickly caught the evil eye of fashionistas on the red carpet before the awards show began at 8 p.m. on NBC.

As she did interviews on the arm of her boyfriend, ``Saturday Night Live'' cast member Jason Sudeikis, the bash-the-dress talk began. It continued in the morning shows on Monday.

''Didn't someone tell her that Madonna did that look years ago?'' one critic sniped.

''Her hair is too messy for an award show,'' said another.

Jones also lost in the best actress in a drama category to Kyra Sedgwick of ''The Closer.''

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