Can StarCraft duplicate success?

American game developer, Blizzard Entertainment, prepares to release StarCraft II, the sequel to Korea’s most popular computer game ever that provided the key fan base for the now immense online gaming segment.

By Kim Tong-hyung
Staff reporter

StarCraft, the military science-fiction game that permanently reshaped Korean leisure habits and helped the country become the planet’s most wired nation, again garners rapt attention upon the much-anticipated arrival of its new version on Tuesday.

Although a legion of StarCraft fans have been on tenterhooks for months, it remains to be seen whether the sequel has a prayer of being as influential as its predecessor, with Korea’s overgrown computer gaming sector providing a level of competition that was non-existent in 1998.

The debut of StarCraft II, which becomes available online tomorrow, comes at a tricky time for the country’s gaming industry, which some observers believe may have already seen its peak. Mega-hits like NCsoft’s ``Aion’’ are now rare as the pile of dead titles continues to grow, and with Web addiction becoming an increasing social problem, the confounded government is caught between promoting gaming and restraining its use.

So it bears further watching whether StarCraft II will manage to pull off a return worthy of a king and inject new life into computer entertainment, or barely float above the also-rans in a market leaking air.

"When StarCraft debuted in 1998, it was clearly a standout among the slim pickings. But now there are countless games available to online users and the response from those who have participated in StarCraft II’s close beta testing since March has been rather underwhelming," said Hong Jong-kil, an analyst from Korea Investment and Securities.

"The new StarCraft is clearly one of the big releases of the year, but it’s hard to imagine the game bowling over other titles and significantly affecting their traffic. The 69,000 won (about $57) price tag is quite hefty as well."

The StarCraft franchise, a creation of Blizzard Entertainment, a California-based gaming giant, revolves around the battles between three fictional intergalactic species _ the ``Terran’’ humans, insect-like ``Zergs,’’ and the ``Protoss’’ robot race. Blizzard sold around 5 million copies of the original StarCraft in Korea alone, which accounts for nearly half of its global sales.

Although the first StarCraft was released as a single game, Blizzard is splitting StarCraft II into a series of three titles each focusing on a different race. ``Wings of Liberty,’’ the game released tomorrow, will be about the Terrans, while the Zerg version will come before the Protoss one, according to Blizzard.

This is certainly a bold gamble by the creators and may prove to be the difference between success and disappointment. Although Blizzard insists the ``trilogy’’ reflects its ambition to deliver something spectacular, gamers here aren’t too happy about being pushed to buy three games instead of one.

Perhaps it would be unfair to expect the new StarCraft to match the unprecedented run of the original, which established a presence that transcended gaming enthusiasts and became deeply ingrained in society, culture and business.

StarCraft practically became a national sport, expanding the Korean gaming population beyond pimpled teenagers and playing a role in pushing the country’s broadband penetration above the 90 percent mark.

This spawned a whole new industry of ``PC bang’’ or Internet cafes, which are found virtually on every street of the country. It’s easy to forget that the country had just around 100 such sites prior to StarCraft’s release in 1998.

The game’s success provided a critical consumption foundation for online games, pushed by pioneering local companies such as NCsoft, which have now become as distinctively a Korean export item as cheap cars, semiconductors and kimchi.

StarCraft is also credited for the emergence of "e-sports," hooking millions of television viewers to professional StarCraft players battling in packed arenas with commentators shrieking at every mouse click.

A StarCraft league match in 2004, held at an outdoor arena near Busan’s Gwanganri Beach, drew more than 100,000 spectators, which could be compared to the crowd at a World Cup final. Currently, the country’s most expensive StarCraft player is 18-year-old Lee Yeong-ho, who says he earned north of 30 million won ($250,000) in 2009 alone.

The public’s love affair with StarCraft has been waning in recent years, with the online gaming industry stealing some of its thunder. The country’s once thriving e-sports league was severely shaken by a match-fixing scandal that was exposed in May, and Blizzard’s continued feud with the Korean e-Sports Players Association (KeSPA) over intellectual property all but assures that the transition to StarCraft II in professional competition will be slow.

Blizzard is also pressed by a government that is attempting to improve Web behavior and curb compulsive gaming. The newfound strictness by gaming authorities has forced Blizzard to release StarCraft II in two versions to offer a censored game for users under 18.

A slew of shocking cases involving game addiction ― including deaths by exhaustion, murder and child neglect ― has the government vowing a clampdown on the amount of time gamers can spend playing online games.

The measures include requiring games companies to introduce 'fatigue systems', which force disadvantages in game play when the advised limit for playing times are exceeded.

[Source]