Maruti Launches New Alto K-10

Wednesday, 11 August 2010

Alto Lxi, New Alto K-10, Maruti

The existing Alto Lxi

Maruti expects their Alto K-10, priced at Rs 3.03 and Rs 3.16 lakh (ex-showroom Delhi), to give their competitors a good run for money | By Yentha.

Trivandrum: Maruti-Suzuki, India’s largest carmaker has launched a more powerful variant of its largest selling model Alto. The new Alto K-10 is expected to give the others in the small car segment a good run for their money.

Currently, Alto’s top-end Lxi, priced at around Rs. 2.3 lakh to Rs. 2.7 lakh, contributes to about 70 per cent of the total sales in small segment cars and competes with Hyundai Santro and the Chevy Spark, which are pricier than the Alto. The all-new Alto K-10 is powered by a more powerful 1-l (998 CC) K series engine that is found in Estilo, A-Star and Wagon R.Alto K-10 has a more aggressive-looking front with bold eagle-eye headlamps and a dynamic hood. Maruti has improved the suspension and braking system of the car to cope with the refurbished engine. Also, the new cable type transmission would make for easy gear shifting and enhanced driving pleasure. What more? The company claims that the new Alto would return a mileage of 20.2 km/l and that the needle of its speedometre would hit 100 from 0 in just 13.3 seconds. This comes as a rebuke to those who have always criticized the Alto for being underpowered.

“The Alto's package of performance, fuel efficiency and attractive cost of ownership have together made it India's most popular car. The Alto-K10 will take this forward. There are a growing number of first time buyers who seek more power, performance and attitude in their car, without having to stretch all the way to buy a higher segment car. The Alto-K10 is meant for them,” said Mr. Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki India, at the launch event of Alto K-10 on Wednesday.

While Maruti continues to roll out the existing Alto, the new variant is targeted at customers who want to own a performance oriented small car with premium features that comes for an economical package. Alto K-10 is priced between Rs 3.03 and Rs 3.16 lakh (ex-showroom Delhi).


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